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Transforming complex datasets into actionable business insights
PROJECTS
UK Retail Sales Performance Analysis
SQL-driven retail analytics
- Examined 50,000+ retail transactions using advanced SQL techniques, identifying top 20% products generating 65% of revenue
- Enhanced dataset accuracy from 87% to 99.5% through data cleansing using CTEs and window functions
- Optimized 8 complex queries through indexing strategies, decreasing execution time by 87% (45s to 6s)
- Uncovered seasonal purchasing patterns that informed inventory planning, reducing stock-outs by 22%

UK Housing Market Analysis (ONS Dataset)
Time-series analysis of UK house prices
- Processed 18 years of UK House Price Index (2M+ records) from ONS
- Built time-series SQL queries identified top growth months and largest price drops to highlight extreme market movements
- Performed volatility assessment using standard deviation to detect unstable market periods
- Compared pre and post-COVID housing market behaviour

Employment Trends Dashboard (ONS Dataset)
Interactive Tableau dashboards for UK employment
- Standardized 10 years of UK employment statistics covering 8 industry sectors from ONS official database
- Created 5 interactive Tableau dashboards identifying 18-month recovery period post-2020 crisis
- Examined regional disparities, revealing 12% variance between highest and lowest performing regions

UK Immigration & Migration Analysis (ONS Dataset)
Migration trends analysis with Power BI
- Analysed UK immigration, emigration, and net migration trends using ONS official multi-year datasets
- Performed demographic and reason-based segmentation (nationality, age group, time period)
- Created pivot-table analysis and dashboards to identify key migration drivers and patterns

EXPERIENCE
Associate Data Analyst
Afiniti- •Performed exploratory data analysis on datasets exceeding 200,000 records using Python and SQL, uncovering cost-saving opportunities worth $150K annually
- •Engineered and maintained 5 automated ETL pipelines with data engineering team, reducing manual processing time by 40% and ensuring 99.9% data accuracy
- •Contributed in 10+ interactive Power BI and Tableau dashboards tracking operational KPIs, enabling real-time monitoring for C-suite executives
- •Delivered monthly analytical insights to 15+ stakeholders with strategic recommendations that improved resource allocation efficiency by 25%
- •Applied regression modeling and statistical analysis to forecast project timelines with 92% accuracy, optimizing workforce planning
Catalogue Analyst
Graana.com- •Examined 200,000+ property listings using Python and SQL, uncovering market trends that informed pricing strategy across 3 regional markets
- •Established data quality protocols across 5 databases, enhancing cross-platform consistency by 35%
- •Produced weekly sales performance reports analyzing 30+ KPIs
Freelance Web Developer
Fiverr- •Designed and launched 12+ responsive websites for e-commerce and business clients, achieving 95% client satisfaction rate
Software Development Intern
Al-Khawarizmi Institute of Computer Science- •Developed frontend components for home automation application using React Native, improving UI responsiveness by 20%
- •Collaborated with 12-member development team to implement 15+ features, delivering project on schedule
Komal Afzal
About Me
Results-driven Data Analyst with 3+ years of experience transforming complex datasets into actionable business insights. Expertise in SQL, Python, Power BI, and Tableau with proven track record of improving operational efficiency by 30% through automated reporting solutions.
Skilled in ETL pipeline development, statistical modeling, dashboard creation, and executive-level data storytelling. Delivered strategic recommendations that enhanced decision-making across cross-functional teams.
SKILLS
💻Programming Languages
📊Business Intelligence & Visualization
⚙️Data Engineering & ETL
📐Statistical Methods
🛠️Tools & Collaboration
EDUCATION
Bachelor of Software Engineering
University of Agriculture Faisalabad
Bachelor of Software Engineering degree with comprehensive training in software development, computer science fundamentals, and engineering principles.
Google Professional Data Analyst Certificate
Google Career Certificates
Professional certification in data analytics covering data cleaning, analysis, visualization, and storytelling with data.
Complete Data Analyst Bootcamp Certificate
Udemy
Comprehensive data analyst bootcamp covering SQL, Python, Tableau, Power BI, and statistical analysis.